The Apocalypse is Near and wearing a Black Turtleneck

The music label EMI is going to sell their music on itunes DRM free. I said it, no digital rights management. Higher quality, lower barrier to entry and higher price (1.30/track). Steve Ducey said it best, "this is going to be huuuuuugggeeeee."
It looks like I will finally start to use the itunes music store. I was boycotting it for this very reason.
If you do not understand the significance of this, start a thread in the comments section for discussion.